However, race organizers and major corporations across the city are just two of the event’s top three stakeholders. Those numbers will then be set for a financial showdown with the Super Bowl, which takes place in the city this February and is expected to generate less revenue in the city than the Grand Prix.

Whether or not this generated the city’s projected billions of dollars in revenue is a different story that will only become clear when hotel occupancy and gaming revenue are announced in the coming months. Since the event ultimately aims to attract discerning customers to the city for the weekend, these lucky charms are arguably more important to the race’s continued success than ticket sales.Īdd in a reported weekend attendance (in other words, the total number of single-day tickets sold, not the total number of paying customers in the city for the race) of 315,000, and the event looks satisfactory for all parties. This word comes from Las Vegas Review Journal, which claims that “Southern Nevada appears to have had the best week in its history financially.” Although hotel prices fell sharply in the lead-up to the race, representatives of companies that own large resorts claim that they have high occupancy and recorded high prices in their hotels. This good news is important for racing fans, but the bigger news for business interests in and around Formula 1 is that the city’s casinos and hotels have been more than happy with the initial financial returns from the event.

Then came the race itself, and it was one of the best of the season. Ahead of Saturday’s Formula 1 race in Las Vegas, the new event saw news of falling ticket prices, canceled practice sessions and even a lawsuit.

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